Introducing Suparanku

Suparanku is our new product, and it grew naturally out of years of building websites as an agency at Supasaito.

For a long time we relied on SEO to bring us clients. The biggest names in our portfolio found us through Google search. Then AI changed the scene. People now form an impression of a brand before they ever click through to its website, and that shift showed up in our own SEO numbers. So we did something about it.

The answer is optimizing for AI — and not just your website, but the way your company shows up to AI in general. That’s what Suparanku is built for. It measures your site along with the wider picture AI has of your company, from several angles:

• crawlability for AI agents
• technical health
• website content
• market information
• competitors, and where you stand against them in AI recommendations

That distinction matters more than it first sounds. Your own website is only part of what AI reads. A lot of the picture is assembled elsewhere — what gets published about you on sources AI treats as trustworthy, how you’re described in places where you don’t choose the wording, the image of the company as a whole. You can have a technically flawless site and still be described wrongly, or not described at all.

So it doesn’t stop at measuring. Suparanku gives you specific action points for improving AI visibility: what to publish, which source — which domain — to publish it on, and where to link from. Concrete next steps, rather than a score to stare at.

The website side of that, at least, can be automated. Suparanku works over MCP: you hand it to Claude Code, or whatever agent you use, and it fixes the site on auto-pilot. That’s how I got our own site to 95–100 on page speed, along with all three of the scores Suparanku calculates itself — core web vitals are only one part of the picture.

Best part: you can run the audit on your own company for free.

If you do run it, I’d genuinely like to hear what it tells you.